'But if I ran the zoo, ' said young Gerald McGrew, 'I'd make a few changes. That's just what I'd do...'

If I Ran the Zoo by Dr. Seuss

Living in the world of software like I do, I pay little attention to the devices and hardware that facilitate the purchases I make at my local grocery or department store.  I know that at Info Directions we are focused on making enhancements designed to help our clients provide a better customer experience, reduce churn and boost sales.  But I never really thought about how a carrier’s hardware choices could contribute to that effort.  Until today.[Read More]